CAMPAIGN:
Planned, launched, optimized, and scaled Google Ads campaigns across multiple LATAM markets, including:
- Google Shopping Campaigns
- Performance Max (PMax)
- Search Campaigns
- Dynamic Search Ads (DSA)
- Remarketing Campaigns
- Brand and Non-Brand Search Campaigns
GOALS:
- Increase online sales and revenue growth
- Improve Return on Ad Spend (ROAS)
- Reduce Cost per Acquisition (CPA)
- Expand market penetration across LATAM regions
- Improve product visibility through Shopping and Search
- Maximize conversion volume while maintaining profitability
- Support client growth objectives through data-driven paid media strategies
STRATEGY:
- Developed country-specific campaign structures tailored to LATAM market behavior and search demand.
- Optimized Google Merchant Center product feeds to improve product coverage, visibility, and Shopping performance
- Leveraged Performance Max and Shopping campaigns to capture high-intent users across Google’s inventory.
- Implemented audience segmentation, customer match lists, and remarketing strategies to increase conversion rates.
- Conducted ongoing search term analysis and negative keyword management to improve traffic quality.
- Utilized automated bidding strategies including Target ROAS and Maximize Conversion Value to achieve profitability goals.
- Performed A/B testing on product titles, descriptions, creative assets, and campaign structures.
- Built performance dashboards and reporting frameworks to monitor KPIs and identify optimization opportunities.
- Allocated budgets based on profitability, seasonality trends, and market demand across multiple LATAM countries.
- Collaborated with account managers, creative teams, and clients to align advertising strategies with business objectives.
