HubSpot Marketing Software

Curriculum completed

  • Understanding Marketing Hub
  • Using Buyer Personas in HubSpot
  • Exploring the Contacts Database in HubSpot
  • Understanding Segmentation in HubSpot
  • Creating a Campaign in HubSpot

Google Ads Search

Curriculum completed

  • Translate a vision for online marketing into a coherent digital marketing strategy 
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences 
  • Ensure your Search marketing plan is aligned with your digital marketing budget

Google Tag Manager Fundamentals

Certificate of Completion

  • Unit 1: Starting out with Google Tag Manager
  • Unit 2: Setting up Google Tag Manager
  • Unit 3: Collecting data using the Data Layer, variables, and events
  • Unit 4: Using additional tags for marketing and remarketing