Audience and offer
Clarify the current state, make the important dependencies visible and define the next useful move.
Marketing & Growth / Paid Media
Turn paid campaigns into useful commercial evidence.
SEM
Paid Media
Campaigns designed to answer the right question.
Good paid media connects an audience, an offer, creative, landing experience and conversion data. I help teams focus spend around the clearest opportunities and use campaign results to improve the wider growth strategy.
The goal is a clear decision, a practical delivery path and a system the team can continue to operate.
What’s included
A focused path from problem to outcome.
Scope adapts to the maturity, urgency and capability already in place.
Campaign architecture
Clarify the current state, make the important dependencies visible and define the next useful move.
Measurement and iteration
Clarify the current state, make the important dependencies visible and define the next useful move.
Typical outputs
Clear enough to use.
Account and funnel auditPrioritized, documented and connected to ownership.
Campaign strategyPrioritized, documented and connected to ownership.
Landing-page directionPrioritized, documented and connected to ownership.
Reporting frameworkPrioritized, documented and connected to ownership.
Start with the outcome
Bring me the complicated part.
We’ll identify the smallest useful engagement and make responsibilities explicit.
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