Certifications
HubSpot Marketing Software
Curriculum completed
- Understanding Marketing Hub
- Using Buyer Personas in HubSpot
- Exploring the Contacts Database in HubSpot
- Understanding Segmentation in HubSpot
- Creating a Campaign in HubSpot
Google Ads Search
Curriculum completed
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Search strategy with wider company marketing plans
- Generate a plan to increase leads, sales or web traffic using Google Search
- Develop a plan to reach new and existing customers with Google Search Audiences
- Ensure your Search marketing plan is aligned with your digital marketing budget
Google Tag Manager Fundamentals
Certificate of Completion
- Unit 1: Starting out with Google Tag Manager
- Unit 2: Setting up Google Tag Manager
- Unit 3: Collecting data using the Data Layer, variables, and events
- Unit 4: Using additional tags for marketing and remarketing